AdCritter

Open the dashboard, set an objective, and get ads live to the exact streets you care about—no trading desk required. Start by picking where to show up: type in cities, drop pins on a map, stack ZIPs, or draw a tight radius around a single address. Add exclusions to avoid wasted spend, set device and daypart preferences, then upload your creatives. The system auto-checks sizes and formats, so you can launch display or video without hunting specs. Lock your daily or total budget, choose a bidding approach, and hit go. From setup to serving, the workflow is built for speed and clarity.

Next, refine who sees your message. Layer demographic filters with interest and content-based categories to reach people who match your buyer profile. If you know the sites that convert, load an allowlist; if you’ve had issues before, block specific domains. Need premium inventory without open-auction volatility? Attach private marketplace deals to secure high-quality placements. Brand safety screens and fraud defenses run by default, so your spend goes to real users on suitable pages. Manage web, video, and in‑app inventory from one place, and keep creative variations organized with simple naming and folders.

Turn site visitors into customers with fast retargeting. Drop a pixel, define segments by URL or event, and build tailored ad groups for each stage of your funnel—browsers, product viewers, form starters, or buyers. Control exposure with frequency caps to prevent fatigue, and sequence messages to move prospects forward. Running multiple locations or clients? Clone campaigns, swap geography and creatives, and keep shared audiences synced across accounts. Use tight geo-radii to support local promotions, then retarget those engaged users with follow‑up offers that match their last action.

Optimize continuously without guesswork. Live dashboards show impressions, reach, CTR, viewability, CPM, and conversions in real time. AI-driven suggestions surface easy wins—pause poor placements, shift bids to efficient inventory, rotate in stronger creatives, and rebalance budget to top‑performing segments. Build rules to automate changes when metrics cross your thresholds. Export clean reports or share read‑only links with stakeholders. If you rely on other channels, mirror your existing audience and keyword frameworks here to extend reach beyond the major social engines—no learning curve required. Agencies can templatize workflows, apply budget guardrails, and manage omnichannel buying from a single login.